深圳新聞網(wǎng)2024年4月18日訊（記者 朱煒明 牛耘）4月18日，2024U30全球內衣產(chǎn)業(yè)峰會(huì )在深圳光明文化藝術(shù)中心舉行。本屆峰會(huì )以“向光而尚”為主題，邀約國內外知名內衣品牌、全球內衣行業(yè)流行趨勢發(fā)布機構、制造業(yè)標桿企業(yè)、行業(yè)院校、研究機構，主流流量平臺以及知名營(yíng)銷(xiāo)專(zhuān)家等30位全球內衣產(chǎn)業(yè)生態(tài)頂級企業(yè)代表匯聚光明，共同聚焦“定義科技時(shí)尚新范式”的全新議題，通過(guò)“科技創(chuàng )新、 AI+、數字鏈動(dòng)、材料革命”等不同維度展開(kāi)產(chǎn)業(yè)發(fā)展高峰對話(huà)，為推進(jìn)新質(zhì)生產(chǎn)力蓄勢賦能，為促進(jìn)內衣產(chǎn)業(yè)集群良性發(fā)展打好基礎。

峰會(huì )期間，OBO創(chuàng )始人&CEO Rene Celestin接受深圳新聞網(wǎng)記者專(zhuān)訪(fǎng)。

深圳新聞網(wǎng)記者：您怎么看待內衣產(chǎn)業(yè)科技與時(shí)尚的融合？

Rene Celestin：I think technology and fashion in the area of Intimate Apparel are linked in every way at every step of the creative process, of the manufacturing process, and of the marketing process. Those industries work together very closely.

Innovation research is everywhere at every level of the building, and i think that's what is very exciting for the future because technology offers a lot of potential development.

Rene Celestin：我認為內衣領(lǐng)域的技術(shù)和時(shí)尚在創(chuàng )意、制造和營(yíng)銷(xiāo)過(guò)程的每一步都有著(zhù)千絲萬(wàn)縷的聯(lián)系。這些行業(yè)密切合作。創(chuàng )新研究在各個(gè)層面無(wú)處不在，我認為這對未來(lái)來(lái)說(shuō)是非常令人興奮的，因為技術(shù)提供了很多潛在的發(fā)展。

深圳新聞網(wǎng)記者：您認為內衣產(chǎn)業(yè)未來(lái)如何發(fā)展才會(huì )更有生命力？哪些產(chǎn)業(yè)鏈環(huán)節值得內衣人去更迭和創(chuàng )新？

Rene Celestin：This is a very interesting question. First, I am a man of image making marketing and brand building, so I am most sensitive to the area of marketing and communication. I do not specialize in aspects of manufacturing or textile creation.

But in the areas where I do specialize, I am very much convinced that Intimate Apparel is an industry that is late in its ability to create storytelling and interesting marketing image creation. If you compare Intimate Apparel to the rest of fashion, fashion is very advanced for shows, for films and for experience in the social media space, and I believe that Intimate Apparel is still very much linked to commercial purposes, so that's where I think the most innovation will come. It's in the ability of Intimate Apparel brands to create interesting compelling and attractive stories for potential customers.

Rene Celestin：這是一個(gè)非常有趣的問(wèn)題。首先，我是一個(gè)形象營(yíng)銷(xiāo)和品牌建設的人，所以我對營(yíng)銷(xiāo)和傳播領(lǐng)域最敏感。我不擅長(cháng)制造業(yè)或紡織品創(chuàng )作。但在我所擅長(cháng)的領(lǐng)域，我非常確信，內衣是一個(gè)在創(chuàng )造故事和有趣的營(yíng)銷(xiāo)形象方面能力落后的行業(yè)。如果你將內衣與其他時(shí)尚進(jìn)行比較，其他行業(yè)對于表演、電影和社交媒體領(lǐng)域的體驗來(lái)說(shuō)都是非常先進(jìn)的，我相信內衣仍然與商業(yè)目的密切相關(guān)，所以我認為這將是最具創(chuàng )新性的地方。內衣品牌有能力為潛在客戶(hù)創(chuàng )造有趣、引人入勝的故事。

深圳新聞網(wǎng)記者：您對U30峰會(huì )以及中國內衣文化周還有什么建議嗎？

Rene Celestin：I really believe that progress will come from exposure to international best practices around the world.There is an interesting paradox in the Intimate Apparel industry which is that, the body type of Asian persons is quite different than the body type of western persons.So because of that, the two feel quite separate, the products have to be different.But I think in the marketing, the storytelling and the interest ,you can generate they should be quite similar.And I really believe that the summit should allow brand owners and brand executives to expose themselves to an international practice.That would be very beneficial for the industry.

Rene Celestin：我真的相信，進(jìn)步將來(lái)自世界各地的國際最佳實(shí)踐。在內衣行業(yè)有一個(gè)有趣的悖論，那就是亞洲人的體型不同于西方人的體型。兩者感覺(jué)差距很大，產(chǎn)品必須不同。但我認為在營(yíng)銷(xiāo)、講故事和興趣方面，你可以感覺(jué)它們應該非常相似。我真的認為，峰會(huì )應該讓品牌所有者和品牌高管接觸國際規則，這將對該行業(yè)非常有利。（本文圖片由主辦方提供）